The Sony MASTER Series BRAVIA XR77A95L delivers exceptional picture quality with stunning colors, deep black levels, and impressive brightness that holds up in strong lighting. Dolby Vision enhances content beautifully, while the TV's sound output is excellent for most media. Its user-friendly menu and professional settings make it ideal for movies, sports, and shows.
As shops make room for 2026 inventory, the Sony Bravia XR A95L QD-OLED is currently selling for some of its lowest prices ever. Prices for this high-end Master Series model are generally the same among "authorized" dealers, however there are now some exceptional offers.
As of April 22, 2026, the prices for each of the five major shops are broken down as follows:
| Retailer | Price (65") | Offer | Link |
|---|---|---|---|
| Sony Direct | $2,519* | Lowest w/ Coupon | Check Sale |
| Amazon | $2,698 | Fast Shipping | Check Sale |
| Walmart | $2,698 | Best Availability | Check Sale |
| Best Buy | $2,799 | Open-Box Deals | Check Sale |
| B&H Photo | $2,798 | Tax-Free Payboo | Check Sale |
