NOW (UK & Ireland): Flexible Access to Sky's Premium Content

NOW (UK & Ireland): Flexible Access to Sky's Premium Content

NOW (UK & Ireland): Flexible Access to Sky's Premium Content NOW (formerly known as NOW TV) is a popular subscription over-the-top (OTT) streaming television service operated by Sky in the UK and Ireland. It offers a unique, contract-free way to access much of Sky's premium content, including Sky Cinema movies, Sky Atlantic shows (home to HBO hits), and all Sky Sports channels, without needing a satellite dish or a long-term commitment. NOW operates on a "Passes" model, allowing users to subscribe only to the content categories they want, making it a highly flexible option for consumers. What NOW Offers: The Pass System NOW's core offering is divided into several distinct "Memberships" (previously called "Passes"), each granting access to a specific type of content: Entertainment Membership: Content: This is your gateway to critically acclaimed dramas, exclusive Sky Originals, and popular shows from channels like Sky Max, Sky Atlantic (the exclu…