Mike Jeffries: The Controversial Former CEO of Abercrombie & Fitch
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Mike Jeffries: The Controversial Former CEO of Abercrombie & Fitch
Mike Jeffries: The Controversial Former CEO of Abercrombie & Fitch Mike Jeffries was a prominent figure in the fashion industry, serving as the CEO of Abercrombie & Fitch from 1992 to 2014. While he was instrumental in transforming the brand into a global powerhouse, his tenure was also marked by significant controversy. The Abercrombie & Fitch Transformation Under Jeffries' leadership, Abercrombie & Fitch underwent a dramatic transformation. He shifted the brand's focus from traditional outdoor apparel to a more trendy, youth-oriented aesthetic. This strategy proved successful, driving sales and making the brand highly desirable among young consumers. Jeffries was known for his keen eye for talent, often hiring attractive models to work in stores and feature in advertising campaigns. Controversy and Criticism Despite his success, Jeffries' leadership was not without its detractors. He was criticized for his company's exclusive and often discriminatory pract…